Lately, it seems more and more people on the forums are discussing buying property in Southern Europe, especially in the three ‘trending’ countries: Spain, Portugal, and Greece. I happen to have lived in or extensively explored these places and have chatted with many friends who have gone through the Golden Visa process. So, from the perspective of an ordinary resident, I’d like to share some of my personal thoughts, hoping to offer a different point of view.
First Impressions of the Three Real Estate Markets
Although all three countries border the Mediterranean and have pleasant climates, their real estate markets have quite different personalities. To put it simply:
- Spain: The largest market with the most options. From major international cities like Madrid and Barcelona to sunny coastal cities like Málaga and Alicante, and even quiet country towns, there’s something for every budget. Property prices are quite affordable compared to core European countries, living costs are low, and communities are well-established, making it ideal for those seeking a high quality of life.
- Portugal: It became incredibly popular a few years ago due to policy incentives, especially Lisbon and Porto. Now that the policies have changed, the hype has cooled down, which is actually good news for people genuinely wanting to live there. The market is calmer, making it possible to find some great properties. The Algarve region remains a paradise for retirement and holidays.
- Greece: Most people are drawn here for the ‘Golden Visa’. Apartments in central Athens are the primary choice, or buying a holiday villa on islands like Santorini or Crete. Greece’s advantages are its relatively low investment threshold and stunning scenery. However, to be honest, its economic and infrastructural stability still has a bit of a gap compared to Spain and Portugal.

Investment vs. Personal Use: How to Choose?
You really need to think this through. If the [Iberian property] is purely for investment, then you should focus on rental yields and future appreciation potential. From this perspective, the core areas of Madrid, Barcelona, and Lisbon have always performed strongly due to their stable rental markets of students and white-collar professionals. The rental yield data for some renovated apartments in Athens also looks very attractive for Iberian property, but you must consider the complexities of subsequent management. If it’s for personal use, then comfort, community environment, and access to education and healthcare are the top priorities. Personally, I prefer the Málaga area in Spain. It’s sunny, well-equipped with amenities, close to the sea, and highly international, making life very convenient. It feels like a perfect balance.
| Country | Best for | Pros | Things to Note |
| Spain | Personal use/long-term residence, stable investment | Mature market, diverse options, low cost of living | High property prices in big cities, language barriers in some areas |
| Portugal | Seeking a relaxed lifestyle, tax planning | Safe communities, high English proficiency | Frequent policy changes, significant price increases in recent years |
| Greece | Fast track to residency, purely for holidays | Relatively low investment threshold, beautiful scenery | High economic volatility, relatively underdeveloped infrastructure, management costs |
There’s no absolute best or worst among these three countries; it all depends on your core needs. I suggest you don’t just rely on online promotions. You must visit in person, take a walk around, and get a feel for the real vibe of daily life. Rent a place for a week or two, visit the local markets, and chat with the locals—it’s more useful than reading countless reports. I hope everyone can find their dream home in Southern Europe! Hope you all get rich quick, haha, just kidding. Being happy in life is what matters most!