End of a 70-Year Era: Liquidation Sale Begins
Perfumerías Prieto, a well-known family business from Valencia, has confirmed it will permanently close all its physical stores on March 31, 2026, marking the end of its over 70-year history. Starting from February 6, 2026, all locations have initiated a large-scale liquidation sale that will run until the final day of business. Although the brick-and-mortar network is disappearing, the brand’s official website will continue to operate, offering online shopping services to customers.
Scope of Closure: 22 Stores Across Five Provinces
This business restructuring affects a total of 22 stores across five Spanish provinces. The distribution is as follows:
- Province of Valencia: 12 stores, mainly located in Valencia city center and in towns such as Alaquàs, L’Eliana, Carcaixent, and Mislata.
- Region of Murcia: 5 stores, located in the cities of Murcia, Cartagena, Lorca, and Molina de Segura.
- Province of Alicante: 2 stores, located in Alicante and Elche.
- Province of Castellón: 2 stores, located in Castellón de la Plana and Benicarló.
- Province of Tarragona: 1 store, located in Tortosa.
A Retreat Amid Fierce Market Competition
The decline of Perfumerías Prieto reflects the intense competition in the Spanish beauty retail market. Faced with the low-price strategies and rapid expansion of large national chains like Druni, Primor, and Arenal, as well as the dual pressure from e-commerce platforms, the survival space for medium-sized, regional family businesses like Prieto has been severely squeezed. It is estimated that the closures will put approximately 200 to 500 employees at risk of unemployment, leaving their career prospects uncertain.
Important Notice for Customers
The company advises customers holding its gift cards, vouchers, or loyalty points to use or redeem them at any store before the official closure date of March 31, 2026. Any unused benefits may become void after this date.
