Social Media Sparks a “Dupe” Trend
In recent years, highly cost-effective budget alternatives, or “dupes,” have claimed a significant spot in Spain’s beauty and FMCG markets. At the end of February 2026, the “Hidrata” hyaluronic acid collection by Mercadona’s private label, Deliplus, once again went viral across major social media platforms. In fact, the retailer has a proven track record of creating smash-hit products. Beyond cosmetics, their recently launched white chocolate-coated milk-filled cereal, priced at just €1.75, sold out within days due to rapid social media traction. This word-of-mouth marketing model is profoundly shaping the shopping habits of Spanish consumers.
Core Formula: Multi-Action Facial Serum
Within the “Hidrata” skincare line, the hyaluronic acid facial serum (Sérum Facial) has garnered significant attention for its anti-aging and deep-hydrating properties. According to public product information, this 30ml serum is priced at under €6 on the market.
Analyzing its composition, the product features a core triple-action formula. First, hyaluronic acid provides a physical plumping effect on the skin’s surface. Second, ceramides work to repair the skin barrier and soothe irritation. Finally, fatty acids specifically target extremely dry or damaged skin conditions such as eczema and acne. This combination of ingredients effectively stimulates collagen synthesis, thereby reducing facial expression lines and delaying signs of aging.
Official OCU Endorsement: The €5 Star Face Cream
The most highly hyped item in the collection is the “24h Rich Texture Facial Cream” (Crema facial Textura Rica 24h). Priced at a mere €5, this staple skincare product was officially added to the recommended products list by the Organization of Consumers and Users (OCU) due to its exceptional moisturizing performance and ultimate value for money.
Regarding its technology and active ingredients, the cream utilizes a mixed-distribution technology of multi-molecular weight hyaluronic acid, designed to mimic the skin’s natural hydration mechanism and enhance skin firmness and smoothness. Furthermore, the formula is specially enriched with cogongrass root extract (Imperata cylindrica) to ensure long-lasting moisture, paired with organic aloe vera extract to further reinforce the product’s overall moisture retention and repairing capabilities.
