On October 3, 2026, RCD Espanyol officially announced a commercial partnership with Goodluck, a consumer brand under Yisu Holding Group. According to the agreement signed by both parties, the brand has fully become the official sponsor of all levels of the men’s youth teams in the club’s La21 Academy, providing commercial support for the development of young players.
Consolidating the Youth Training System and Cultural Heritage
Located in Barcelona, Spain, RCD Espanyol has long regarded its youth training system as the strategic core of the team’s sustainable development. Its La21 Academy is not only dedicated to improving the competitive level of players across all age groups but also prioritizes cultivating their sense of identity and belonging to the club. The club stated that by introducing high-quality external sponsorships, it hopes to further strengthen the resource support for the men’s youth teams, allowing young talents to inherit the team’s century-old football legacy from the bottom up under superior conditions.
Yisu Holdings Expands International Sports Marketing
As the commercial entity behind this sponsorship, Goodluck is a core consumer brand under Yisu Holding Group. The company’s business focuses on the design and development of consumer goods related to various festivals, parties, and events. Currently, Yisu Holdings’ business map deeply covers the two mainstream consumer markets of Europe and North America, and it has built a diversified sales network consisting of franchise chains, specialized stores, and proprietary channels. This venture into football sponsorship marks a crucial step for the brand in enhancing its international market awareness.
Emotional Connection Drives Brand Win-Win
Another major motivation for this commercial partnership lies in the high synergy of their core philosophies. The Goodluck brand continuously conveys the value of “Good time, Good luck” in the market, emphasizing the building of deep interpersonal emotional connections in various celebratory events. This brand DNA, which focuses on celebration and joy, perfectly aligns with the competitive characteristics of football that emphasize teamwork and sharing the joy of victory both on and off the pitch. In the future, the brand will be fully integrated into RCD Espanyol’s youth training projects, aiming to achieve a mutual empowerment of sports culture and commercial value.
