Friends new to Spain, are you also as passionate about Spain’s national treasure—ham—as I am? But when you see those whole Iberian hams costing over a hundred euros in specialty shops, your wallet starts to protest. For everyday cravings, pre-packaged ham slices from supermarkets are the way to go. Especially store brand ham slices, they are affordable and come in many varieties, but quality can vary. Today, let’s talk about how to spend the least money in supermarkets to buy the tastiest store brand ham slices.
First, understand that store brand does not mean poor quality. Many Spanish supermarkets’ store brand products are actually made by well-known manufacturers, just with the supermarket’s own packaging, which lowers the price while still ensuring quality. So the key to choosing from the Spanish ham store brand recommendations is not the brand, but learning to read the information on the packaging. It’s like opening a blind box, but once you master the technique, every time can be a pleasant surprise.

How to Choose a Quality Store Brand Ham
To select good ham, pay attention mainly to these points:
1. Ham Type
Supermarket packaged ham slices mainly fall into two types: Jamón Serrano and Jamón Ibérico. Serrano is made from white pigs, affordable and suited for everyday eating. Ibérico comes from black-hoofed pigs, with richer fat marbling and a more flavorful taste; the store brand usually features the Cebo grade. For entry-level daily staples like 5j Spanish ham store brand, choose Serrano with Reserva or Gran Reserva grades—aged longer, more flavorful, and better value.
2. Ingredients List
The simpler, the better! The ideal ingredients list includes only: pork hind leg, salt. Some may add legal preservatives, which is acceptable. But if you see a long list of unfamiliar chemical names or ingredients like “starch” or “flavor enhancers,” definitely avoid.
I have summarized the store brand ham situation for several mainstream supermarkets in my article on store brand, red label, and black label Spanish ham as a reference. Prices and varieties may change frequently, so take it as a guide!
| Supermarket | Store Brand | Recommended Series | Personal Review |
| Mercadona | Hacendado | Jamón Serrano Reserva | Most stable quality, moderate saltiness, a safe choice |
| Carrefour | Carrefour Sensation | Jamón de Cebo Ibérico 50% Raza | A good entry to try Iberian ham, decent fattiness |
| Dia | Delicious | Jamón Serrano Gran Reserva | Price buster, saltier flavor, suited for stronger tastes |
| Lidl | Realvalle | Selección Jamón Serrano | Frequent promotions, worth a lookout, fairly standard quality |
My personal favorite repurchase is the Mercadona Hacendado Reserva sliced ham. A pack is not large, around 2-3 euros, perfect with bread, melon, or just as a snack. Of course, taste is subjective, so the best way is to try multiple options.
Which supermarket’s ham slices do you prefer? Any hidden gems or blacklist warnings? Feel free to share your experience in the comments and exchange tips!