After living in Spain for a while, I feel my taste buds have been localized, most notably with a newfound love for ham. Whole Jamón Ibérico is definitely great, but the price is discouraging, and since white label Spanish ham recommendations are mostly for larger groups and my household has just two people, finishing a whole leg is impossible. So for everyday cravings, packaged ham slices from supermarkets are the go-to. White label hams from major supermarkets are budget-friendly, but how much does the taste really differ? With a scientific and rigorous spirit, I bought Jamón Serrano slices from three main supermarkets to do a comparative review for everyone!
A Risk-Free Guide to Everyday Ham
The contenders for this tasting are: Mercadona’s Hacendado, Carrefour’s own brand, and Lidl’s Realvalle. All are basic Jamón Serrano products without choosing reserve or premium reserve lines, focusing on daily consumption and value.
Here’s a simple comparison table to give a clear initial impression:
| Supermarket | Brand | Approximate Price | Personal Saltiness Rating |
| Mercadona | Hacendado | About €2.20 | 4.0 |
| Carrefour | Carrefour Sensation | About €2.50 | 3.0 |
| Lidl | Realvalle | About €1.99 | 4.5 |
Next, the detailed tasting notes. Mercadona’s Hacendado is an average performer with fairly even fat-to-lean distribution and a proper deep red color. The saltiness is moderate, pleasant when eaten alone with that distinctive ham aroma, although the aftertaste is somewhat short. It’s the kind of choice you can rely on when you’re unsure what to buy — it won’t let you down.

Carrefour’s offering is the most expensive among the three but stands out for its lowest saltiness. If you prefer a lighter taste or like eating ham with a baguette, this one will be very friendly. Its texture feels juicier, but it lacks aroma, suggesting a shorter curing time. Lidl’s Realvalle is definitely the cost-performance king! With the lowest price, its flavor is surprisingly rich. It is the saltiest among the three and has an intense fatty aroma, providing a highly satisfying taste. Personally, it reminds me most of the ham you’d get at a small tapas bar, making it perfect to pair with red wine or beer.
In summary, my personal recommendations are: if you’re after value and robust flavor, go straight to Lidl; if you prefer a lighter, balanced taste, choose Carrefour; and if you want a well-rounded everyday option, get Mercadona. Of course, taste is highly subjective, and this review reflects only my opinion. Which supermarket’s ham slices do you prefer? Feel free to leave your thoughts below to share recommendations and warnings!
For more comparisons on white, red and black label Spanish hams, check out the linked article.