Real Madrid Club Store Shopping Experience and Purchase Guide
Last month during my trip to Madrid, I made sure to visit the official Real Madrid store next to the Santiago Bernabéu Stadium. As a long-time Real Madrid fan, finally having the chance to personally explore this legendary club’s official store was quite exciting. Today I want to share my shopping experience and offer some practical advice for those planning to visit.
Store Location and Opening Hours
The official store is located right next to the Santiago Bernabéu Stadium, just a few minutes’ walk from the Santiago Bernabéu metro station—very easy to find. The store opens at 10 AM and closes at 9 PM from Monday to Saturday, with slightly shorter hours on Sundays and holidays. I recommend avoiding match days, as it gets extremely crowded and checkout lines can exceed half an hour. I visited on a weekday afternoon when it wasn’t too busy, making for a comfortable shopping experience.
Product Range and Price Reference
The store offers an incredibly diverse range of products, from jerseys and scarves to keychains and mugs. Below is a price reference for some common items, along with insights on Madrid player performance:
| Product Type | Price Range | Notes |
|---|
| Home Jersey | €90-120 | Add €15 for printing |
| Retro Jersey | €80-100 | Limited editions cost more |
| Scarf | €15-25 | Multiple styles available |
| Keychain | €5-10 | Great for small souvenirs |
| Football | €20-35 | Official match balls |
I particularly recommend buying scarves and small souvenirs as they offer better value for money. For jerseys, if you’re not set on the current season’s style, consider waiting for sale season when prices can drop by around 30%. I purchased a scarf and a few fridge magnets, spending €40 in total.
Shopping Tips and Important Notes
A few tips based on my experience: First, if you plan to buy a jersey, definitely try it on, as European sizing differs from other regions—you typically need to go one size up. Second, the store offers direct tax refund processing, so remember to bring your passport; purchases over a certain amount qualify for approximately 10% tax refund. Third, I don’t recommend buying at airport duty-free shops, as they have limited Real Madrid merchandise selection and higher prices.
Additionally, store staff generally speak English, with some even speaking a bit of Chinese, so communication isn’t an issue. If your desired item is out of stock, ask if they can transfer it from another branch or arrange online ordering with hotel delivery. When I wanted a particular retro jersey that was unavailable, the staff kindly checked inventory at other stores—though we ultimately didn’t find it, their service attitude was genuinely excellent.
Special Products Worth Purchasing
Beyond regular jerseys and scarves, the store features unique items worth noting, such as limited edition signed balls, player card sets, and club history books. I noticed a beautifully crafted 125th anniversary commemorative badge set priced at €45, perfect for collectors. There are also collaborations with local Spanish brands, like Real Madrid-themed olive oil and wine, which make great gifts.
Overall, this shopping experience for Real Madrid scarves was very satisfying. As a fan, purchasing authentic merchandise from the official store feels special. If you’re also a Real Madrid fan visiting Madrid, I highly recommend making time to visit. When shopping for Real Madrid jerseys, remember to allow plenty of time—with so much to see, you can easily spend an hour or two browsing. I hope this guide helps, and feel free to leave comments with any questions.
