After living in Madrid for nearly three years as a Real Madrid fan, I’ve figured out everything there is to know about buying jerseys. Recently, I saw someone on the forum asking where to buy authentic jerseys, so I’m sharing my experience hoping it helps everyone.
Bernabéu Stadium Official Store
Let’s start with the most classic purchasing location: the official store at the Bernabéu Stadium. This place has the most complete selection, from home, away to third kits, and all sizes are available. Adult jerseys typically range from €90-110, and if you want to add a number and name, it costs an additional €15 or so. I bought a home jersey with Benzema’s number 9 here last year, and the quality is truly impeccable—the fabric is identical to the player version. However, note that match days are extremely crowded; I recommend going on regular days when you can browse leisurely.
City Center Store Locations
Besides the Bernabéu, there are several official Real Madrid stores in Madrid’s city center. There’s one on Gran Vía and another on Calle del Carmen—I’ve been to both. Prices are basically the same as the Bernabéu, but the selection is somewhat limited, especially for limited editions or retro styles which may not be available. The advantage is convenient transportation; you can drop by while shopping. Personally, I think if you’re just buying regular styles for the Madrid Derby, buying in the city center is sufficient—no need to make a special trip to the Bernabéu.
Price Comparison Table
Below is a price comparison I’ve compiled from several purchasing channels for your reference:
| Purchase Location | Adult Jersey Price | Children’s Jersey Price | Printing Fee |
|---|
| Bernabéu Official Store | €90-110 | €65-80 | €15 |
| City Center Stores | €90-110 | €65-80 | €15 |
| Las Rozas Outlet | €60-80 | €45-60 | Printing not available for Madrid Derby |
| Official Online Store | €90-110 | €65-80 | €15 + shipping |
Outlet Shopping Tips
If you don’t mind buying last season’s styles, Las Rozas Village Outlet is a great option. I went there in March this year and saw last year’s away jerseys on sale for around €65. Although not the latest style, the quality is exactly the same as full-price ones. The downside is you can’t add printing, and at the Madrid Airport Real Madrid Store, sizes and styles depend on luck—popular sizes sometimes sell out. It takes about 40 minutes by bus from the city center; if going on weekends, I recommend leaving early as afternoons get very crowded.
One final reminder: never buy those cheap knockoffs from street shops or flea markets—the quality is truly incomparable. A friend of mine bought a €30 one to save money, and after two washes it started fading and fraying. When buying jerseys, stick to official channels; although more expensive, they’re comfortable to wear and support the club. Where do you all buy your jerseys? Feel free to share your experiences!
