Last weekend I visited the official store at the Bernabéu Stadium, and as a Real Madrid fan, I finally fulfilled my dream of buying an authentic jersey during the Madrid Derby. Here’s my shopping experience to help anyone planning to visit.
Bernabéu Stadium Official Store
The stadium store is located near the north entrance of the Bernabéu and is accessible even without match tickets. Opening hours are Monday to Saturday 10:00-20:30, with adjusted hours on Sundays and match days. The store is spacious, divided into jersey section, accessories section, memorabilia section, and children’s area. The jersey section has the most complete selection, featuring current home and away kits, with on-site numbering and name printing services available for approximately 15-20 euros, with a 30-minute wait time.
Price Reference
Here’s a price breakdown for budget planning:
| Product Type | Price Range |
|---|
| Authentic Jersey | 80-140 euros |
| Scarves & Hats | 15-35 euros |
| Keychains & Magnets | 5-12 euros |
| Mugs & Bottles | 10-25 euros |
| Football | 20-60 euros |
Honestly, prices aren’t cheap, but the quality is excellent. I bought a Vinícius jersey for 110 euros, plus 18 euros for printing. If you’re on a budget during the Madrid Derby, consider buying scarves or small memorabilia for better value.
Other City Center Stores
Besides the stadium store, there are official stores near Puerta del Sol and on Gran Vía in central Madrid. These city stores are smaller but more conveniently located, with adequate product variety. I previously bought a scarf at the Puerta del Sol location at the same prices as the stadium store, though it gets more crowded with tourists, often requiring checkout queues on weekends.
Shopping Tips
For jerseys, go directly to the Bernabéu Stadium store for the most complete selection and on-site printing services. Online resellers may be cheaper but authenticity is questionable—better to spend more for peace of mind. Also, avoid match days when crowds are much larger. Payment accepts credit cards and cash, staff speak English well, and communication is smooth. Request a tax refund form at purchase to claim VAT refund at the airport when departing, saving a decent amount.
Overall, the shopping experience was great. While prices are steep, the products are genuinely authentic, and as a Real Madrid fan visiting the Real Madrid store at Madrid Airport, it’s definitely worth the trip. Feel free to ask any questions!
